Suppose you have already said, “Hey, Google!” more than ten times today, then you are not the only one. We all live in a voice-activated world in this internet age where our queries get answered with a simple voice search. For companies, not having an optimized voice search feature will impact their rankings.
WHAT IS VOICE SEARCH?
It, also known as Speech Recognition technology, is a tech advancement that uses verbal commands to accomplish something instead of typing the same command onto the search bar. Although this technology started as a software application, it is now used as a service in smartphones, computers, and other supported devices.
Google voice searches have increased in demand in the last couple of years. Speech recognition technology can understand speech, accents, and tones. Therefore, it has become imperative for companies to incorporate voice search into their digital marketing strategies with the help of affordable SEO services.
One can use voice search to:
- Voice dialing
- Search answers to queries on search engines
- Launch applications and programs
- Request information regarding places around, like libraries and restaurants
- Search for video and audio files
- Directory assistance
FOUR EMERGING TRENDS IN VOICE SEARCH IN THE USA
More people are adapting themselves to the changing technologies all over the world. This software is one technology that is rapidly picking up pace, especially in the United States of America. Some of the emerging trends that are seen in the USA are:
1. IMPROVEMENT IN AI AND MACHINE LEARNING
The advancement in Artificial Intelligence and Machine Learning has changed how we interact with our smart devices. For example, with more AI-powered devices on the way, search algorithms have evolved with the help of machine learning. As a result, AI and machine learning are becoming more accurate with their search results. One could say that the day is not far away when they have their “own brain.”
2. SMART SPEAKERS ARE MAKING PEOPLE ADAPT TO THIS
1 out of 3 households in the USA has access to smart speakers. One used Alexa and Siri for entertainment at first. But now, all the tech giants are coming up with their technology for voice search to keep up with the consumer demand. This industry has enough competitiveness, and it won’t die down so soon.
3. GLOBAL MOBILITY OF VOICE SEARCH DEVICES
All smartphone users know that the this software is more mobile than ever. In addition, Google has continued to up its game by bringing in more languages to the software so that more people have access to it. So now it is not just that one smart speaker at home that recognizes voices, but it’s the device in our hand that can do the same.
4. VOICE SEARCH FOR LOCAL AND HYPERLOCAL SEARCH
According to Google, voice searches for “near me” businesses have increased dramatically in the past few years. This has pushed companies to put in efforts to capitalize themselves in local search results, especially for small business SEO. In addition, advertisements are created keeping the local search users of a specific geographical area in mind. Therefore, the demand for affordable SEO services has also increased.
CLOSING OUT ON VOICE SEARCH AND ITS IMPACT
As this technology still changes to attain perfection, marketers will also have to fine-tune their SEO strategy to optimize for voice search. To attract more traffic to your website, start incorporating voice search software wherever possible. Take the expert guidance of a few affordable SEO services around you to make your digital marketing strategy a success.