Having online visibility is essential for any website and even more if we talk about e-commerce. But this online visibility does not depend solely on one factor, but many are the factors that directly and indirectly affect visibility.
What do we mean when we talk about online visibility? It is very simple, attentive: online visibility is the positioning that our website has in the main search engines. In other words, the visibility of our website is the ease of appearing in search engines when a user searches.
That is, having a well-positioned website on Google will give us greater visibility, and therefore a greater number of visits that will result in higher sales.
Track, index and rank, everything is important!
And what can we do to improve the positioning and visibility of our website? Well, among many other things, we can make our website easy for search engines.
And why is this important? Well, basically because the process followed by search engine bots is to track, index and rank. So if we make it easy for you to crawl, we will have more ease indexing our pages and more likely to rank in a good position.
It seems, therefore, that the whole process is related and that all parties must be paid attention. Today we will focus on website optimization.
Steps for the basic optimization of a web page by SEO Services in Noida:
1. Define the keywords (keywords):
This is undoubtedly the most important step because the strategy of optimization and positioning of the web will be based on the selection of keywords we make.
We must put ourselves in the place of our customers and think about how they can search our products or services on Google. Ideally, consider keywords that are very specific and induce purchase. Most users search for 3 or more words.
We can start with a list of between 5 and 10 keywords, once positioned we can choose new keywords and continue increasing visits.
2. Optimize the structure of the website:
Each page of the website should be optimized for one or two keywords maximum. For this, we must have enough relevant content on our website.
It is also advisable that in the internal links we add the keywords, it is always better to link using the relevant keyword to the landing page than to use the typical “click here”
3. Meta Title:
Match the Meta Title (the Metatag corresponding to the web title) with our keywords. The meta title should not exceed 65 characters as it is what is shown in the search results.
4. Meta Description:
Including the keywords in the Meta Description will also help the user identify our website with what they are looking for when they see it on the search results page.
5. Meta Keywords:
Although it is a Metatag that Google does not value other search engines, they continue to use it, so it costs nothing to include the keywords in the Metatag Keywords, separated by commas.
Include the keywords in the content, at least twice in the text and once tagged with the HTML H1 or H2 tag.
It is also recommended when we create content add synonyms and variations of the keywords as not all users search in the same way.
7. ALT tag:
The ALT tags are used to add alternative texts to the images of the site and are tags that can be used to include various keywords and their corresponding variations. Especially this tag is very helpful in websites with many images and a little place to add texts.
Google also offers help with a web positioning guide where we will find what should and should not be done to optimize a website and thus get the most out of Google searches.