As you know, Google is updating Google Analytics, and the new version is coming into the effect. In these cases, you have to switch to Google Analytics 4. We understand that it might be difficult for you to comprehend the steps involved in shifting to Google Analytics 4. You can also use mobile analytics also. Here are some steps which you should follow.
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Create GA4 property and launch it
Creating GA4 properties and launching them is one of the most significant parts. Properties won’t be importing historical data from UA, which means that your GA4 property will only start tracking traffic data from the moment you create it and forward it. You must do this as soon as possible. To launch the property, you will need to form the new GA4 property and add the new G4A tracking tag to your site.
Adapt your previous metrics to GA4
Now you have to allow the new G4A property to collect all the measures of previous UA results. As there is a difference between these two metrics you will not be able to compare them. In your organization, you probably analyze UA data to determine the reasons behind significant changes, such as when launching a campaign, when bot traffic spikes, when different browsers and devices are used, and so on. After a few months of comparing, you will better prepare to understand the impacts.
Dashboards can be created, customized, and integrated
No doubt, G4A offers more options, but you have to analyze and customize every dashboard and report you rely on. You need to understand that not all UA measurements are available in G4A and extracted but require updating and customizing the reports. It will be better if you compare both the analytics for a more extended period .
To get your team on board with the change, train and explain
You have to keep your end users informed about the changes throughout the process. Not only this, your training and communication plan should include various things, from an explanation about the usage of different matrics to an overview of timing and requirements.
Iteratively improve
To make sure you’re collecting accurate information and getting the most from your data, continue optimizing your data collection, reporting, and dashboards as GA4 evolves in SEO.
Lastly, make sure you continue listening to users and revamp the G4A platform. It is extremely essential to be in touch with the new and updated features.
We have provided all the steps involved to switch to the G4A analytics. It is your time to use these steps and convert the previous UA into the new version. If you have any queries and feel stuck about this new feature, contact the E-CENS. They have good knowledge about the subject, and you will surely learn more about this. Visit our website to know more about How to Switch to Google Analytics 4.
