Today, everyone is marketing their brand online. In virtually all business sectors, the need for a logo is vital for your business. A well-designed logo can easily distinguish your business and set you apart from the competition. In this article, you will discover some useful tricks to design a great logo with a free mockup.
When it comes to creating an effective logo, there are certain tricks and principles you can use in order to ensure that your work stands out from the competition. But it’s not enough to just know how to create an outstanding logo — you need a partner that can help achieve this goal, which is why I recommend working with the people over at 3D Logo Maker Pro. You’ll be pleased with their results.
Think about what your company or brand does
What is the main thing that you want to communicate to people? Start by thinking about the purpose of your blog and what you want it to achieve for your business. Do you want to use it as a way to educate your audience? Do you want to build up a reputation on certain topics? Whatever it is, keep it in mind as you begin writing.
Think about what your company or brand does and find a way to incorporate that into the name.
That’s not always possible, but when it is, it makes your name much more valuable. For example, Google doesn’t just mean “googol,” it also means “search.” That helps the name resonate with what Google does, which is incredibly powerful.
It’s one of the reasons companies like PayPal, Google, and others were able to achieve such incredible growth so quickly.
Design for Your Target Audience
When it comes to design, you’ve got to keep your target audience in mind from start to finish. The first step is to do your research and identify that audience as clearly as you can, then determine how they want to interact with a site. Are they there to browse? To shop? To be entertained?
Then make sure that everything on the page, from the typeface and color scheme to the placement of buttons and images, appeals to that market. For example, if you’re targeting the over-50 crowd, avoid using Comic Sans or hot pink backgrounds, which may appeal to teenagers but not the target audience.
Keep It Simple. Keep It Memorable
The most important thing to remember is this: keep it simple. Don’t try to cram too many ideas into your headline. Keep it short and use only the words necessary to get the point across — and get the reader to take action.
It’s also important to make sure your headline is easily understood by a wide audience. Your headline should be simple, direct, and easy to understand. If you use slang or industry jargon, you may not resonate with the majority of your readers.
Color Matters
Logo color matters, especially if you want to be remembered. A logo’s color can increase brand recognition by 80 percent, according to the University of Loyola in Maryland.
There are a number of things to consider when choosing a logo color. One is that different colors create different feelings. Blue, for example, often conveys feelings of trust and dependability whereas orange might convey something more energetic and adventurous. This chart shows some others:
Some companies choose to incorporate multiple colors into their logos, but this can make it difficult to design around and use in other applications. It might be best to stick with one color that represents your brand’s personality or message well.
Make It Versatile
If you decide to go with the main color, make sure it’s versatile. For example, if you use bright red for your main color, make sure it can also be used as an accent color. Sometimes it’s hard to choose between two or three different shades of the same color. You might like them all equally and can’t decide which one to pick. If that’s the case, go with the lighter shade of the two (or even three). Lighter shades are easier to work with than darker ones.
