Local SEO Guide For Real Estate Agents

This SEO Guide for Real Estate Agents will cover several important topics, including Keyword research, Site structure, Backlinks, NAP+W, and more. Getting your website optimized can help you gain more exposure, generate more leads, and increase your business. But how do you do it? What’s the best way to achieve it? Here are some tips to get started:

Local SEO

Among the most important aspects of local SEO for Baton Rouge real estate agent is keyword selection. Most real estate website owners do not understand the importance of keyword selection, which leads to ineffective SEO campaigns. While informational keywords are great for attracting local clients, commercial keywords are better suited for promoting a real estate website. For example, if you are in the business of selling houses, you should use commercial keywords. However, commercial keywords tend to have lower search engine rankings than informational keywords.

Despite being an exact science, local SEO for real estate agents is the best option for getting your business in front of consumers. It concentrates on a specific geographic area. The guide provides an overview of the different ranking factors and shows how to improve your ranking in local searches. Moreover, it also explains the eight major factors that determine a real estate website’s local SEO ranking. 

Keyword Research

An SEO guide for real estate agents should begin with researching your target audience. Keyword research is essential for optimizing a website and can help you determine which keywords to use and which to avoid. Listed below are some tips to help you get the most traffic from search engines. Use the Keyword Planner to narrow down your list and get the best results from Google. Make sure to also use Google Analytics to track your website’s traffic and position in Google Search. If you’re targeting a local audience, make sure to use local keywords for the pages of your website.

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Creating great content is essential for increasing your CTR (click-through-rate). If your content is a good match for relevant keywords, visitors are more likely to click on your listing. Additionally, good content makes building backlinks easy. When you have good content, authority websites will be more likely to link to you and trust your brand. High-quality backlinks will show search engines that your site is credible. Incorporating good content on your site will make it easy to incorporate keywords and manage your business reputation.

Site Structure

There are many things that go into a site structure for real estate agents. The structure of a website is vitally important for attracting new clients and prospects. Listed below are the best practices for creating a real estate website. Ensure that you don’t use “happy talk” in your copy – your audience will know this right away and will leave your website if you make it too difficult to navigate.

A well-structured site is the key to attracting more visitors to your real estate website. The most important tool on a real estate agent website is the search function, and it should be easy to use and produce accurate results. Most sites use both advanced and simple search functionality. It is also useful to sort properties. You can also include call-to-action buttons. Once you’ve found the best features for your website, make sure your site has a clear structure.


Building backlinks to your real estate website is a progressive process, which will take some time to gain momentum. It is imperative to remember that a backlink is not equal to a high-quality one. If a backlink is flagged as a paid link or spam, the SE may suspend it, causing further damage to your website. As a result, you must be consistent with your backlink building efforts and focus on high-quality content.

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Audio Sharing Sites provide do-follow links for creating a profile. You will have to post 5 minutes of audio and include your real estate URL in your profile. High-ranking websites will then link to your real estate website. This will give your website an extra boost to your organic search engine ranking. Another effective way to generate backlinks for real estate agents is to sponsor a local charity. This will cost you about $15 a year for domain and hosting.


Optimising content on your website is essential to improving your rankings. A FAQ can address common queries and incorporate long-tail keywords. Most leads generated from real estate searches come from local search engines. To increase local traffic, you must optimize local listings for real estate. In addition, it is crucial to use the same NAP across all listings. The same NAP indicates that your business is genuine. This strategy should be carried out with patience and care.

Using longer-tail keywords will increase your search engine rankings. These keywords are made up of three or four words, making them less competitive than generic head keywords. Long-tail variants account for 70% of searches on Google. You can use these to your advantage. It is also important to optimize your website for long-tail keywords. The more relevant the search, the better. For instance, if a person searches for “a house in Chicago”, it is likely to type “buy house,” and the page will appear above the others.

Image Alt Tags

When creating your real estate website, you should incorporate image alt tags to ensure that your pictures are easily indexed by search engines. Images are great for building associations between keywords and descriptions. By including alt tags, you will leverage the power of photos to reinforce key phrases. The following are some examples of images that will boost your rankings. Listed below are some of the most important examples. Using image alt tags for real estate agents is an effective way to attract more visitors to your website.

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When writing alt text for your images, be sure to include enough information to describe the image. Include any text that you see on the sign, but don’t overdo it. You also don’t want to repeat the caption, as this won’t help you. Make sure that your text is short, descriptive, and doesn’t contain any vague or redundant keywords. Image alt tags should be as descriptive as possible, but never make assumptions.

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